JOSEPH COPENHAGEN

WHO Joseph Copenhagen

WHEN January 2024

WHAT Floral set design for photoshoot

Three floral scenes. One visual narrative. For Joseph Copenhagen’s new collection, I created three distinct flower installations – each crafted to echo the tone and spirit of the brand’s universe. The set designs were shaped as story fragments: bold, soft, sculptural. From intimate compositions to wild floral gestures, each setting became a visual extension of the collection – framing the clothes and reinforcing the creative direction. Created to support not just the shoot, but the story behind the season. 

Continue the visual story 

See part I I →
See part III →