STEVE MADDEN

WHO Steve Madden

WHEN May 2023

WHAT Set design for pop-up in Magasin

A bold pink takeover for Steve Madden’s pop-up in Magasin — celebrating the launch of their new Pink Collection. The set design was minimal yet punchy, with a real-size Barbie Box made to steal the spotlight at the event featuring Danish influencer Melissa Bentsen. Girly, glossy, and impossible to ignore. In collaboration with Presskontakterna.