EYDA

WHO Eyda

WHEN January 2024

WHAT Concept, set design & floral styling

For the launch of Eyda’s new collection, a visual universe emerged — shaped in the space between strength and sisterhood. A conceptual setup with sculptural florals in deep red tones, raw materials, and a tablescape that balanced simplicity with bold presence. A space with attitude. A tribute to women in motion. A setup that echoed the energy Eyda stands for.